I think the Beatles said it best: “I get by with a little help from my friends.”
Or maybe you’re more of a John Donne fan and you agree that “No man is an island.”
Perhaps you agree with Michael Scott, a la The Office, who once said “Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.”
Regardless of the philosophy you believe, we all know how important it is to have the right support for your agency.
We really can’t do it on our own, and those of us who have tried are well aware that the road to learning this lesson is littered with coffee cups, heart palpitations (probably at least partially from the coffee) and a straight jacket or two. Bottom line: it’s okay to bring in help for your team.
Bringing in support to help your staff is vital for:
- Providing the value your clients anticipate in your engagement
- Saving your staff writing bandwidth for more key copy projects
- Protecting your ROI with an affordable resource
If your team is head-over-heels for managing client social, that’s AMAZING! I hope the information we provide to you is so helpful and you use it to rock the hell out of your engagement.
But this also might be a good time to get a little help from the experts with some (or all) of your client SMM.
Here are the five signs you need to ask for HALP!
1. Social is Pushed to the End of the Day
Your copy crew starts every day with the best of intentions, but they’re busy working on sales pages, landing pages, long-form content and revisions and social falls to the bottom of the to-do list on the daily.
If this sounds like you, it’s time to hand off your social to someone who will give priority to that part of your marketing and is literally built to provide outstanding social.
2.You Don’t Know What to Post About
If this is a question your team asks every day, stahp. Your post topics should be aligned with the client goals and strategy to enhance and contribute to your value. The structure allows us to deviate when opportunities arise while always having a posting plan when things are status quo. It’s a full coverage insurance policy a social presence.
When your team is throwing ideas around about what to post on social media, think about bringing someone (cough cough) in to post a comprehensive selection of value-based content.
3. You’re Posting a LOT of Sales Stuff
If you only have content to post when it’s time to fill a webinar, book a consultation or sell a product/service, hit the brakes, yo!
A comprehensive strategy incorporates a customer-focused strategy that provides value from many angles while nurturing the relationship that ultimately leads to new business.
Juggling that with the million other things your agency manages can be a pain, so if you just don’t have the bandwidth, we’re here!
4. You Struggle to Effectively Fit Social Into the Sales Funnel
Every client just wants to know how their investment with you translates to business outcomes. And while I’m a huge proponent of social media marketing, there are things it can and cannot do.
Understanding its role in your machine and communicating that to clients to set clear expectations and benchmark KPIs is vital for long-term relationships.
We support setting those benchmarks, measuring results and communicating those results to the clients.
5. You Just Don’t Wanna Do It
If you’re in a situation where your business is booming and you’re just spread too thin, or you want to free up bandwidth for your team to focus on continuing those sales, addressing big projects or (GASP!) take weekends OFF, we love that for you.
We see the world in terms of social media posts, so let us do our thing and you go take a nap. Or a vacation. Or a year if that’s what you want. We gotchu!
