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5 Ways to Leverage Social Media for Brand AwarenessOne of the most effective uses of B2B social media marketing in today’s social landscape is creating brand awareness. Let’s take a few minutes to review some of the basics of brand awareness, discuss the benefits for...
Choosing the Right Social Media Platform for Your ClientsIf I learned anything about real estate (and I can assure you I’ve learned very, very little), it’s the saying “location, location, location.” Guess what? That’s also true when it comes to social media platforms...
6 Social Post Ideas to Swipe for Your ClientsTime to get your mask, striped shirt, and a canvas bag with dollar signs on it, we’re going swiping! Over the past 12+ years of marketing, I’ve noticed some trends in posts that typically work well, regardless of industry,...
5 Things Every B2B Social Media Post Should AccomplishWe’re all working around here, so why should your B2B social media be any different? One of the most important conversations I have with clients is a realistic expectation about the role B2B social media plays in...