the secret to more revenue
YOU WOULDN’T PROPOSE ON A FIRST DATE, WOULD YOU?
That would be hella weird. The reality is that business owners do it all the time. We ask brand new customers to say “yes” to hundreds (or even thousands) of dollars in the first conversation and we wonder why we get such terrible returns. So what’s the solution?
ENTER THE VALUE LADDER
A value ladder is a series of offers that ranges from small (or free) to large ticket items that stair-steps your customers through levels of pricing and scope.
It’s a key element of an effective funnel and I’m sharing a free worksheet with you to help you map out your very own value ladder.
get your free worksheet!