Content CPR: Real Life Examples of Adding Comedy to Copy
Ready to do some CPR on your boring B2B content? Consider me the doctor of comedy. I mean, I don’t have an actual doctorate in humor, but I have a certificate, so, same? Same.
As we’ve covered in past content, humor is one of the most effective marketing tools. In fact, according to some sources, 90% of consumers would more likely remember funny ads.
So we know humor is a valuable tool in the marketing world, and because it’s vastly underused in B2B spaces, it’s an incredibly powerful way to stand out in the crowd and capture attention.
But how do you do it?
Let’s take some examples of B2B content types and see if we can jazz them up a bit so your readers don’t have to freebase coffee grounds to read them. Ready? Let’s gooooo!
Social Media
Boring vs. Better
“Keep track of your business finances with our reliable software. It’s efficient and easy to use. Start managing your finances better today.”
It turns out that orange isn’t the new black! It’s time to take control of your business finances and ensure you’re:
- Meeting all government regulations and requirements
- Leveraging your revenue to build your empire
- Keep the cash flowing during the ups and downs of business
Learn more about FinSoftCorp and how we can keep your biz in the black and you out of the orange!
Start here!
Why It’s Better
This is definitely a more robust post that points out some of the benefits and outcomes of the solution, but it also grabs your attention quicker and points out the big potential issues of mishandling company finances (in a hyperbolic way) and closes with a fun button in the CTA.
Landing Page Copy
The Boring
Features of Our Financial Software
Our financial software is designed to meet the basic needs of businesses looking for a straightforward bookkeeping solution. It includes essential features such as invoicing, expense tracking, and financial reporting. The user-friendly interface ensures that users can navigate the software with ease. Additionally, the software offers standard security measures to protect financial data. Businesses of all sizes will find this software practical for maintaining accurate financial records. With our software, managing your business finances becomes a routine task.
The Better
Time for Some Financial CPR
Degree in accounting and bookkeeping? Ain’t nobody got time for that. And we know you didn’t get into business to live your dreams and exercise your passion only to have to slog your way through a bunch of accounting, right?
That’s why we developed Super Booker! Meet your basic bookkeeping needs with daily functions such as:
- Invoicing
- Expense tracking
- Financial reporting
- And more!
We leverage the fullest cybersecurity tools available to keep your data locked up like royal jewels, and it comes with the training you need to hit the ground running and keep your financial ducks in a very lucrative row.
Kiss financial confusion goodbye here!
Why It’s Better
There are a few reasons why this copy is more interesting and definitely more humorous. You might notice that I’m trying to add humor specifically to the bits that are the most relevant to the reader. I added a more interesting headline, sprinkled in a few jokes, adjusted the formatting to make it more palatable, and added a fun CTA that reinforces a main benefit of the solution.
Email Copy
The Boring
Subject: Financial Software for Your Business
Dear [Recipient Name],
We are pleased to introduce our financial software designed to assist businesses in managing their finances. Our software includes features such as invoicing, expense tracking, and financial reporting. It is user-friendly and suitable for businesses of all sizes. The software also incorporates standard security measures to ensure the protection of your financial data.
For more information about our financial software and its features, please feel free to contact us.
Best regards,
John Smith
Product Manager
FinSoftCorp
john.smith@finsoftcorp.com
(123) 456-7890
The Better
Subject Line: [Name]: Ready to Rock Your Business Finance? (Yes, YOU, [Name]!)
Hiya [Recipient Name],
Drumroll please….. FinSoftCorp Business Edition is live and ready to help you crunch all the numbers!
Many businesses are run by smart, amazing, passionate owners who can’t reconcile their finances out of a paper bag, and that’s okay. You’re so good at what you do, and we want you to keep it that way.
But the hard, tundra-like reality is that you’re stuck between a (money) rock and a (regulatory) hard place because you’re required to comply with public agency regulations, but hiring a whole accountant is costly.
Enter FSC Business Edition! This is a one-stop software shop that will help you:
- Easily tackle required filings and payments, sans straight jackets and/or expensive help
- Pull various financial reports to have a crystal clear snapshot of your millions at your fingertips
- Understand just the basics (we swear) of accounting to help fuel your passion into an empire
If all of this sounds like the very thing you’ve been waiting for, we’re ready to help you get a firm handle on all things business finances so you can take the reins and live your very best life.
Let’s get financing!
Sincerely,
Your Money Software Guru, John
FinSoftCorp
john.smith@finsoftcorp.com
(123) 456-7890
PS. Paying subscription fees for something that doesn’t work for you is NOT on your BINGO card this year, so try us for free for 14 days to see if you like us!
Why It’s Better
Starting with the subject line, we made it benefit-forward and fun. In fact, my whole goal was to take the gross, dry, boring bits and make them interesting and memorable. We used more colorful language to illustrate the problems readers might be having with their finances.
I hope this helped, and you can help make your client’s B2B content just a bit more fun and engaging for their target markets to help your marketing efforts go further and be more successful.
If this sounds great, but you just can’t find and use your funny bone, our team of crack ups (in every way possible) is ready to jump in and help. Click the link to start below!
