fbpx

5 best practices for client social

Social media marketing has changed a lot since I started working in this field about ten years ago. Back in the dark ages, video wasn’t available on most platforms, chat and messenger tools didn’t exist, and analytics were simple and uninformative. 

It’s a whole other ballgame now. But you know what hasn’t changed? The core principles of best practices. These aren’t new tactics; they’re tried and true principles that didn’t start with social media marketing, but they certainly do apply.  

So yes, use the right media for your audience, tweak your messaging and adjust your content to provide value to your dream clients. Here are five best practices that have withstood the test of time that you should be doing for your target market right now.

HERE ARE 5 BEST PRACTICES FOR CLIENT SOCIAL MEDIA

1. START WITH WIIFM

How long has your client been in business? What’s their specialty? What are they passionate about? Here’s a secret: none of this matters until you tie it back to their customers. 

Their experience? What they invest time and resources in? The services they leverage to make their clients’ lives better? They most certainly matter, but it’s relative to what it means for their target market. It’s all about the reframe here.

2. FEATURE PEOPLE

There’s an age-old saying, but it bears repeating: people buy from people they like. So if you want your clients to sell more, help them feature the people that work for their business that need to start those relationships. You might get some resistance to this, but time and time again the best-performing posts are focused on the team.

3. ALIGN WITH YOUR OTHER ACTIVITIES

I never recommend social media as a solo marketing activity. It’s a great enhancement activity, though. It’s the perfect enhancement for other activities and campaigns you’re running. Make it the resource that supplements your emails, paid promo, and direct sales. It’s a great way for your team to connect with prospects and your prospects to research your business before they make a connection.  

4. GET YOUR PARTNERS IN ON THE ACTION

If you work with other businesses, manufacturers, associations, or groups, engage with them on social. Think about it: you’re aligning your audience with theirs. Sharing their content generates goodwill and mega brownie points, and you get to communicate your expertise in your industry through their content. It’s win-win-win.

5. GET THE RIGHT MIX

Shake it up! Don’t post the same kind of thing day in and day out. Yes, having a consistent presence is a great idea. But it’s also wise to vary the medium you’re using, your graphic style, calls to action, types of content, and delivery method. Test out a ton of things and see what your clients’ audiences respond to, and even then mix it up often to stop the scroll.

DISCLAIMER: THIS ISN’T FOR EVERYONE

Managing clients’ social media can be a LOT. It’s a lot of creative power, and frankly, many agencies don’t have the staff or bandwidth to do one more thing, right? That’s okay. But it might be a good idea to think about bringing in support for that piece of your operations. Someone who will follow these best practices for your clients so you don’t have to manage your clients’ social media.

Content CPR: Real Life Examples of Adding Comedy to Copy

Content CPR: Real Life Examples of Adding Comedy to Copy

Content CPR: Real Life Examples of Adding Comedy to CopyReady to do some CPR on your boring B2B content? Consider me the doctor of comedy. I mean, I don’t have an actual doctorate in humor, but I have a certificate, so, same? Same. As we’ve covered in past content,...

Content CPR: Real Life Examples of Adding Comedy to Copy

What is Funny? A Very Serious Look at Comedy in Marketing

What is Funny? A Very Serious Look at Comedy in MarketingAhhh, there are so many deep questions. Who are we? Why are we here? What is the meaning of life? And why is slipping on a banana peel so dang funny? While I can assure you I have absolutely less than zero idea...

Humor in B2B Marketing: Finding the Funny

Humor in B2B Marketing: Finding the Funny

Humor in B2B Marketing: Finding the FunnyIDK about you, but I’d honestly rather chew off my own arm than go through life without a sense of humor. And while it’s benefitted so many areas of my life, one of my favorite applications has been leveraging it for my...

5 Ways to Leverage Social Media for Brand Awareness

5 Ways to Leverage Social Media for Brand Awareness

5 Ways to Leverage Social Media for Brand AwarenessOne of the most effective uses of B2B social media marketing in today’s social landscape is creating brand awareness. Let’s take a few minutes to review some of the basics of brand awareness, discuss the benefits for...