fbpx
5 Ways to Align Organic and Paid Social Media

Being a big fan of The Godfather, there are a ton of lessons we can learn from the Don, Et al., about business. 

Lessons like: 

    1. Leave the gun, take the cannoli
          Knowing what to leave behind and what to take with you is vital


    2. Make them an offer they can’t refuse
           Your offer should ultimately be a no-brainer


    3. Go to the mattresses
          Gird up and go get ‘em, tiger

One of the lessons I’ve learned is that you have to buy the olive oil. Meaning if the social media platforms are the “Dons” of the social media space, and you play their game and pay for ads, there will be benefits for all of your content. 

Here’s the thing about paid and organic social: it’s not like the Corleones and the Barzinis. They can play well together. In fact, with proper planning, a solid organic strategy can enhance your paid efforts. Here’s how!

1. Introduce Your Team

If the paid content is focused on lead gen or sales (and it should be), you can leverage organic social media to focus on the people. Show your prospective customers who are curious to learn more about your business who they’re buying from (because, remember, we buy from those we know, like, and trust).

2. Demonstrate Your Expertise

If you want viewers to believe you have the capacity to help them solve their problems with your solutions, leverage the power of organic social media to share ancillary information about that expertise. From years in business to awards, certifications, and presentations, organic social can boost your expertise.

3. Share Similar Customer Experiences

 

Don’t just ask your customers to take YOUR word for what you’re selling them in ads. Share the testimonials of customers just like them. This is called social proof, and it’s an incredibly valuable currency in the marketing world.

4. Agitate Their Problems

 

If your service or solution solves the customer problem, and the ads address the solution to the problem, your organic social media can agitate these problems to remind the reader why they want to solve them. This could mean potential long-term issues, stats or data or creating a better sense of urgency.

5. Address Their Objections

 

One of the coolest things you can do in your social is to address common customer sales objections in organic social to pre-frame your sale. So post common objections in the form of fun facts and info or DYKs.

If you want to leverage the power of organic social media but don’t have the bandwidth to implement it yourself, we’ve got you covered! Our team can work with the creative you have planned while creating on-brand, gorgeous social media to align with your paid content.

Start here!

5 Things Every B2B Social Media Post Should Do

5 Things Every B2B Social Media Post Should Do

5 Things Every B2B Social Media Post Should AccomplishWe’re all working around here, so why should your B2B social media be any different? One of the most important conversations I have with clients is a realistic expectation about the role B2B social media plays in...

B2B Social as a Support Tool

B2B Social as a Support Tool

B2B Social as a Support ToolI think Bill Withers said (sang) it best. We really do all need somebody to leeeeeeeaaaan on. Friends. Family. Neighbors. Business-to-business multi-channel marketing strategies. See, one of the things I’ve learned as a B2B social media-er...

B2B Social as a Support Tool

6 Questions to Ask Your Social Media Resource

6 Questions to Ask Your Social Media ResourceI really, truly, absolutely understand the struggle that B2B marketing agencies face (hi, I am one). When you’re trying to offer a service (oh, let’s say, social media) for your clients, you have limited options. One option...

B2B Social as a Support Tool

What Should We Post on Client Social Media?

what should we post on client social media?If you’re constantly wondering “what should we post?” on client social media, you’re asking the wrong question.  It’s a real story for a lot of my clients. Tell me if this sounds familiar: Your team walks in the door and...