fbpx
5 Ways to Align Organic and Paid Social Media

Being a big fan of The Godfather, there are a ton of lessons we can learn from the Don, Et al., about business. 

Lessons like: 

    1. Leave the gun, take the cannoli
          Knowing what to leave behind and what to take with you is vital


    2. Make them an offer they can’t refuse
           Your offer should ultimately be a no-brainer


    3. Go to the mattresses
          Gird up and go get ‘em, tiger

One of the lessons I’ve learned is that you have to buy the olive oil. Meaning if the social media platforms are the “Dons” of the social media space, and you play their game and pay for ads, there will be benefits for all of your content. 

Here’s the thing about paid and organic social: it’s not like the Corleones and the Barzinis. They can play well together. In fact, with proper planning, a solid organic strategy can enhance your paid efforts. Here’s how!

1. Introduce Your Team

If the paid content is focused on lead gen or sales (and it should be), you can leverage organic social media to focus on the people. Show your prospective customers who are curious to learn more about your business who they’re buying from (because, remember, we buy from those we know, like, and trust).

2. Demonstrate Your Expertise

If you want viewers to believe you have the capacity to help them solve their problems with your solutions, leverage the power of organic social media to share ancillary information about that expertise. From years in business to awards, certifications, and presentations, organic social can boost your expertise.

3. Share Similar Customer Experiences

 

Don’t just ask your customers to take YOUR word for what you’re selling them in ads. Share the testimonials of customers just like them. This is called social proof, and it’s an incredibly valuable currency in the marketing world.

4. Agitate Their Problems

 

If your service or solution solves the customer problem, and the ads address the solution to the problem, your organic social media can agitate these problems to remind the reader why they want to solve them. This could mean potential long-term issues, stats or data or creating a better sense of urgency.

5. Address Their Objections

 

One of the coolest things you can do in your social is to address common customer sales objections in organic social to pre-frame your sale. So post common objections in the form of fun facts and info or DYKs.

If you want to leverage the power of organic social media but don’t have the bandwidth to implement it yourself, we’ve got you covered! Our team can work with the creative you have planned while creating on-brand, gorgeous social media to align with your paid content.

Start here!

What is Funny? A Very Serious Look at Comedy in Marketing

What is Funny? A Very Serious Look at Comedy in Marketing

What is Funny? A Very Serious Look at Comedy in MarketingAhhh, there are so many deep questions. Who are we? Why are we here? What is the meaning of life? And why is slipping on a banana peel so dang funny? While I can assure you I have absolutely less than zero idea...

Humor in B2B Marketing: Finding the Funny

Humor in B2B Marketing: Finding the Funny

Humor in B2B Marketing: Finding the FunnyIDK about you, but I’d honestly rather chew off my own arm than go through life without a sense of humor. And while it’s benefitted so many areas of my life, one of my favorite applications has been leveraging it for my...

5 Ways to Leverage Social Media for Brand Awareness

5 Ways to Leverage Social Media for Brand Awareness

5 Ways to Leverage Social Media for Brand AwarenessOne of the most effective uses of B2B social media marketing in today’s social landscape is creating brand awareness. Let’s take a few minutes to review some of the basics of brand awareness, discuss the benefits for...

5 Ways to Leverage Social Media for Brand Awareness

Choosing the Right Social Media Platform for Your Clients

Choosing the Right Social Media Platform for Your ClientsIf I learned anything about real estate (and I can assure you I’ve learned very, very little), it’s the saying “location, location, location.” Guess what? That’s also true when it comes to social media platforms...