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using the same posts across multiple
social accounts?

As Jerry Seinfeld always used to ask, “what’s the deal with upcycling your content across multiple social media platforms?” There are many different theories. Here’s mine.

Do YOU recycle content? Let me know!

Humor in B2B Marketing: Finding the Funny

Humor in B2B Marketing: Finding the Funny

Humor in B2B Marketing: Finding the FunnyIDK about you, but I’d honestly rather chew off my own arm than go through life without a sense of humor. And while it’s benefitted so many areas of my life, one of my favorite applications has been leveraging it for my...

5 Ways to Leverage Social Media for Brand Awareness

5 Ways to Leverage Social Media for Brand Awareness

5 Ways to Leverage Social Media for Brand AwarenessOne of the most effective uses of B2B social media marketing in today’s social landscape is creating brand awareness. Let’s take a few minutes to review some of the basics of brand awareness, discuss the benefits for...

5 Ways to Leverage Social Media for Brand Awareness

Choosing the Right Social Media Platform for Your Clients

Choosing the Right Social Media Platform for Your ClientsIf I learned anything about real estate (and I can assure you I’ve learned very, very little), it’s the saying “location, location, location.” Guess what? That’s also true when it comes to social media platforms...

6 Social Post Ideas to Swipe for Your Clients

6 Social Post Ideas to Swipe for Your Clients

6 Social Post Ideas to Swipe for Your ClientsTime to get your mask, striped shirt, and a canvas bag with dollar signs on it, we’re going swiping! Over the past 12+ years of marketing, I’ve noticed some trends in posts that typically work well, regardless of industry,...