fbpx

where does social media fit in?

“Do you even go here?”
-Your Clients, to social media

If you’re a marketing agency, chances are roughly 100% that you are aware of social media marketing. They might be requesting it, you might be trying to chat with them about it, or it just might be one of those things you feel like you should be doing but don’t know if it’s worth the headache.

So as you have those vital convos about your upcoming and ongoing campaigns with clients, here are a few “insert here” moments to leverage the power of social media for the win for you AND your client base!

Boosted Branding

If you tell me your client’s brand is Instagram or TikTok, I’m gonna call you a dirty liar (unless Mark Zucker is reading this, in which case allow me to apologize, sir). The social media platforms should not be the branding but are the perfect place to showcase an organization’s branding! This means leveraging social posts, graphics and video to:

 

  • Reinforce company messaging and values
  • Leverage images, copy and tone to quickly communicate exactly who they are
  • Post content in a strategy that informs the overall mission as an organization

Build an Audience

Did you know that at least 70% of people between the ages of 18 and 64 use social media daily (and the younger generations are much higher than 70%)?

Chances are at least some of your clients have targets in this age range, so social media is an amazing place to start getting in front of their dream customers.

Sure, WHICH PLATFORM YOU USE will vary greatly by industry, target market, use, etc.

Bottom line is that social media is one of the channels you should be using to say “I’m HERE” to your client’s targets.

Create a Trust Tree

Or circle. Or whatever. Social media is a great way to start the process of building trust for your clients with their target markets. It’s starting the 7-20 touches (I’ve heard numbers all over the place) required to make a purchase.

Some of your clients will be able to complete that purchase right from social media platforms (more on that later), and some will need more touches (also more on that later).

Either way, the best way to create a trust tree? Provide value! There’s no better way to build trust than to make the first overture with a lil help from the value fairy. This could mean providing education, entertainment or simply starting a convo. The bottom line? Come to the table with something to give.

Send Your Audience Somewhere

Okay, so you’ve gotten your clients’ platforms all set up, the branding and messaging are on point, and you’ve offered some value nuggets (honestly, I might be hungry but this sounds like a dollar menu item I would eat the hell out of). What next? The next step is getting your customers to GO SOMEWHERE. Options include:

  • A blog post, article or piece of long-form content
  • A video, podcast or audio file
  • A sales or subscription page 

Start Converting ASAP

What’s the whole point to all of this? Spoiler alert: it’s to convert your clients’ audience(s) into customers. For some of your clients that means buying directly from social, from their website or a landing page between the two.

For some clients it simply means collecting leads and handing them over to the sales team. Whichever option (or combination of the two) is right for your clients, social media is one of the best channels for every step in the process.

 I hope this info helps you understand exactly where social media fits into the grand scheme of things with your clients to make the best decisions about their campaigns.

WHO’S READY TO NOT DO STUFF?

So if you’re like cool story, bro, but I can’t even with this stuff, what’s next? We gotchu! My team is built for this ish, so let us do the daily social media and you do you, boo! Start here! 

How to Measure Value from Organic Social Media

How to Measure Value from Organic Social Media

how to measure value from organic social mediaI will be the first to tell you that organic social media isn’t what it used to be. Forgive me for sounding a bit “get off my lawn-y,” but growing your audience, getting post engagement, and getting people to take action...

Why DIY Social Isn’t Right for Every Agency

Why DIY Social Isn’t Right for Every Agency

why DIY social isn't right for every agencyOrganic social media is kind of polarizing for many agencies. For some, it’s a great part of your work, and your team loves it. For others, it’s the bane of your existence, and it’s the thing that gets pushed to the bottom of...

5 Common Myths About Agency DFY Social Media

5 Common Myths About Agency DFY Social Media

5 common myths about agency DFY social mediaWho else both loves and misses the epic show, Mythbusters? Oooh oooh oooh, pick me! I loved their scientific approach to solving world problems like whether I could bake a lasagna in my dishwasher safely (I CAN!) and whether...

How Not to Use Social Media Marketing

How Not to Use Social Media Marketing

how not to use social media marketing Here’s a fun fact that also makes me feel REAL old: I’ve been doing social media for nearly 10 years! I didn’t study it in school; social media marketing wasn’t even a CONCEPT. Social media was barely a concept. As I’ve worked for...