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6 Social Post Ideas to Swipe for Your Clients

6 Social Post Ideas to Swipe for Your Clients

6 Social Post Ideas to Swipe for Your Clients Time to get your mask, striped shirt, and a canvas bag with dollar signs on it, we’re going swiping! Over the past 12+ years of marketing, I’ve noticed some trends in posts that typically work well, regardless of industry,...
5 Things Every B2B Social Media Post Should Do

5 Things Every B2B Social Media Post Should Do

5 Things Every B2B Social Media Post Should Accomplish We’re all working around here, so why should your B2B social media be any different? One of the most important conversations I have with clients is a realistic expectation about the role B2B social media plays in...
B2B Social as a Support Tool

B2B Social as a Support Tool

B2B Social as a Support Tool I think Bill Withers said (sang) it best. We really do all need somebody to leeeeeeeaaaan on. Friends. Family. Neighbors. Business-to-business multi-channel marketing strategies. See, one of the things I’ve learned as a B2B social media-er...
B2B Social as a Support Tool

6 Questions to Ask Your Social Media Resource

6 Questions to Ask Your Social Media Resource I really, truly, absolutely understand the struggle that B2B marketing agencies face (hi, I am one). When you’re trying to offer a service (oh, let’s say, social media) for your clients, you have limited options. One...
B2B Social as a Support Tool

What Should We Post on Client Social Media?

what should we post on client social media? If you’re constantly wondering “what should we post?” on client social media, you’re asking the wrong question.  It’s a real story for a lot of my clients. Tell me if this sounds familiar: Your team walks in the door and...