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5 Steps to Prepare Your Agency for Client Organic Social Media Support With the increasing importance of maintaining a consistent presence on social media for your marketing agency clients and the increased importance of not winding up taking a grippy sock vacation in...

5 Roadblocks for Organic B2B Social Media Ahhh, organic social media: the cause of (and solution to) all of life’s problems. Okay, that MIGHT be a bit of hyperbole, but organic social media absolutely, without a doubt, has a solid place in a multi-channel marketing...

5 Ways to Align Organic and Paid Social Media Being a big fan of The Godfather, there are a ton of lessons we can learn from the Don, Et al., about business.  Lessons like:  Leave the gun, take the cannoli     Knowing what to leave behind and what to take with you is...

The Power of Outsourcing Client Organic Social Media True story: I had the worst nightmare the other night. In my dream, it was 12:30 on New Year’s Day, and I realized I didn’t have a single social media post that was scheduled to go out for any of my clients....

3 Mistakes You Might Be Making on Client Social Media "Any man can make a mistake, but only a fool persists in his error" Ooooof, anyone relate to that super hard right now?If a mistake can be made on social media, odds are I have made it. That’s what you get for a)...

5 B2C Practices to Swipe for B2BDo you ever feel like B2B and B2C marketing are like the Sharks and the Jets? Instagram and LinkedIn circling each other and snapping away? It doesn’t have to be like that! My background is actually in B2C social media marketing, and...